Create Fireworks with Your Call-to-Action

Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it's the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud sounds of the explosions. They bring to mind a sense of power and impact that finishes off a great day!

Why not take that concept and include it in your copywriting for your next email campaign? The three most import aspects of any marketing email is:

  1. Openings that gets your mail read
  2. Copy that sells
  3. And yes – a call-to-action that makes a big bang!

A call-to-action must be direct and on-point. A simple click here, buy today, or save money isn’t enough. It’s kind of like hanging up a ‘Wanted Dead or Alive’ sign around town without supplying a name. It doesn’t lead to the capture of many ‘wanted’.

Three basic aspects of a strong call to action are:

  1. Communicate your expectations.
    If you want your reader to pick up the phone, visit your Website, or bring a coupon to your store, say it. Be direct! Let them know exactly what you want them to do.
  2. Make it easy.
    We live in a busy world. Don’t make it hard for the reader to figure out what to do next. After you communicate the action you’re looking for, put the information right there. Include direct links, phone numbers, or even a map to your store. Your busy readers will appreciate it.
  3. Make it emotional.
    Love, fear, guilt, and pride are emotional factors that directly affect response and buying decisions 😉

Once your copy is written, make a checklist of these three vital aspects of your call-to-action, to guarantee explosive results!

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