1. Target a Specific Audience
Many blogs fail because they have not targeted the right audience. Defining your intended readers and performing some market research into their interests, habits, and passions enables you to produce content that will appeal to their specific needs. Trying to reach a broad or ill-defined audience often results in weak content that fails to interest most readers. Take some time to identify your intended audience and their particular concerns.
2. Provide Valuable Content
Each blog post should offer something of value to improve the lives of your readers. For example, value may come in the form of entertainment, advice or discount codes. Alternatively, you could offer knowledge that enables your readers to solve a problem or learn some new information that helps them to better understand their world. There are many ways to provide value for your subscribers, so it’s important to take the time to consider your tactics.
3. Offer Incentives
Incentives can prove extremely effective when trying to increase subscribers to your blog. Gifts, regular newsletters, vouchers and discount codes can all encourage visitors to sign up to your blog. Creating a free e-book that subscribers can download is one of the most common ways to encourage readers to provide their email address. Free reports, software downloads, and product samples can also be effective.
4. Make it Easy to Subscribe
Visitors to your blog are more likely to sign up for a newsletter or regular updates if you make it easy to subscribe. Provide a simple form for capturing email addresses near the top of your blog, making sure it can be found easily by new visitors. Avoid asking for other information, such as gender, date of birth or location, at the initial sign-up stage, as this can deter visitors from subscribing. You can always ask for extra information later.
5. Comment on Other Blogs
Commenting on other blogs is one of the simplest ways to boost your subscriber numbers, as it increases your exposure and draws new visitors to your blog. Offer useful information or add helpful comments to other blogs, making sure to add a link back to your own site. Never add more than one link to any comment, as your content may be regarded as spam and automatically blocked.
Building a loyal following for your blog can take time and effort, but there are a few tricks that can help to speed up the process. Following these five essential tips can make a big difference and help to increase the number of subscribers to your blog.